If you want a lesson on how to use Web 2.0 as a force for change look at how Macon Phillips and the other members of the Obama transition new media team hit the ground running and built a dynamic, responsive and refreshingly open and creative government website on www.change.gov.They call it "An American Moment: Your Story"
The site says: 'We're counting on citizens from every walk of life to get involved. Share your experiences and your ideas -- tell us what you'd like the Obama-Biden administration to do and where you'd like the country to go.'
Every day they add some new element:
- Discussion forums on health care, the economy, and community service;
- Community rating of posted comments using IntenseDebate.com, a
third-party service;
- Responses from transition staffers on YouTube;
- A quick and friendly shift from copyrighting everything to using
the most open Creative Commons license and formats for sharing content;
- Posting the names of the outside groups lobbying the transition
as well as the text of their position papers, asking for comments on same; • An invitation to readers to host community-led health care reform discussion groups; and the
- Creation of "Open for Discussion," a gigantic open forum for
people to share the questions for the transition and vote the best ones to the top.
Recently, their Open for Questions feature was received by more than 20,000 people casting nearly 1,000,000 votes on questions posed by the community.
Overall, just over 10,000 questions were voted up or down and ranked by visitors to the site.
During the election campaign, Open for Discussion attracted 980,000 votes on over 10,000 questions from about 20,000 people in its first run.
Phillips' Media 2.0 team showed its peers across the web community that it's OK to 'build the plane while you're flying it,' and that small errors are easily corrected online when everything is understood to be in 'beta' as opposed to perfect from the start.
It's also worth a look at the Presidential Inaugural Committee's website, which looks and feels like it was also done by Phillips'
team.
They have a searchable, public database of donors to the Committee, that allows a 'virtually real-time' search by the donor's name, employer, city or state, as well as who has bundled contributions for the committee.
The list allows for dynamic displays, if you want to order donors by size or group them by employer.
All in all, it's a very impressive start and hopefully a good sign for how the Obama Administration will be using the Web 2.0 to move forward. Talk about raising the New Media bar!
