The 10 months of brainstorming, 36 public workshops that drew more than 10,000 attendees, and 74,000 pages of comments that provided the framework for FCC's National Broadband Plan announced last week, may still have left many wanting for more. Yet for the rural on-shoring community of America, this is far more than the country's first comprehensive broadband plan that is laying the foundation of the next generation Internet. It could also facilitate formation of an entirely new class of workforce comprising millions of Americans, who, from their homes or communities -- even if it is in the middle-of-nowhere America -- will be able to compete on a global environment.
"In America if people know that they can work from home, they will. A lot of people we hire are people who tried working from home and found that to be very difficult. Working from home would be a new way to make money for them," says Christopher Hytry Derrington, CEO, Rural America Onshore Sourcing, a Louisville, Ky.-based IT company that provides business process outsourcing services using professionals who telecommute from rural areas.
"I am very pleased by what I see in the National Broadband Plan. Not only are they addressing today's issues but they are laying the foundation of the next generation of Internet connectivity in America, says Hytry Derrington."
Aspects of the plan that particularly excites him are;
- the initiative to reform the current universal service mechanisms to support deployment of broadband and voice in high-cost areas; to ensure that low-income Americans can afford broadband; and in addition, support efforts to boost adoption and utilization.
- that it will ensure every household and business location in America access to affordable broadband service that has the actual download speeds of at least 4 Mbps; actual upload speeds of at least 1 Mbps; as well as an acceptable quality of service for the most common interactive applications.
According to other experts, NBP has given rolling out of broadband in rural areas a big push as well through what the FCC Chairman Julius Genachowski calls the "100 Squared" initiative. This initiative wants to ensure 100 million households have access to affordable, 100 Mbps connectivity within 10 years.
Its ramifications are far reaching, feels Caron Carlson, the editor of Fierce CIO, a newsletter for executive IT management. This goal, she says, would help subsidize network build out in rural areas as well as provide greater connectivity options to any company, small business or enterprise moving into rural areas.
Gartner analyst Alex Winogradoff sees increased capacity and access for telecommuters as the other feature going in favor rural broadband build out. In his comment on the plan he said that workers living in rural areas would no longer have to commute long distances for meetings if they can attend them more easily through high-quality video conferencing.
Besides the ability for an American to have access to more locations in rural areas rather than just cities will help from an enterprise standpoint, too, he adds.
Indeed rural America has reasons to cheer. "I view the NBP as a 30,000-feet plan that shows where we are headed and I think the impact of this is going to be huge," says Hytry Derrington.
According to a research conducted by Rural America Onshore Sourcing, an increasingly flat world does not necessarily mean that jobs have to move out of America. As labor cost in the preferred outsourcing destinations around the world- like India, China, Eastern Europe, etc - continue to rise, spreading connectivity in the rural areas is actually helping rural America to emerge as a viable and often a more cost-effective destination for outsourcing.
"Moving from vendor to vendor and country to country comes with a cost," says Martin Gardocki, an outsourcing professional specializing in rural onshoring. "With rural labor acquiring skills in a wide variety of relevant technologies and spreading connectivity in rural areas, it has become possible for domestic outsourcing outfits or even distributed rural teams to provide onshore IT-enabled services."
"The quest for savings in the outsourcing arena has come 360 degrees. Access to high-speed internet will enable many of the estimated 50 percent Americans who do not have broadband but are willing, and able to work at rural rates, enter the virtual workforce and compete on a global environment."
Photo by Trey Ratcliff. CC Attribution-Noncommercial-Share Alike 2.0 Generic


