Internet access is no longer a luxury, it is a necessity. In fact more of a necessity than automobile fuel some would believe. But it appears that despite the year long brouhaha over the need for ubiquitous broadband access in USA, over a third of its population still does not believe so.In the status report on the current state of broadband in the U.S. that the bewildered FCC Broadband Task Force delivered to the Commission this week, it found that 33 percent Americans could have subscribed to the broadband, but turned it down.
Why you may ask and what may shock you as well is that the FCC does not have an answer. While it cites many possible reasons, it finally admits that the reasons "are not well understood."
Fortunately FCC is not sitting idle. For one, the commission is sending teams to 22 countries that have broadband plans to seek the best practices that could suit the United States. More importantly, it is also conducting a survey to study the psyche of non adopters as well as to influence them on the utility of broadband.
However would such efforts help? Take the instance of South Korea. This is the nation that is now one of the top countries in the world in terms of broadband speed and penetration. It faced a similar problem of non-adoption when it started wiring the country with fat data pipes in 1999. One of the first measures it adopted to convince the older and the poorer sections of the society was door-to-door campaigning. The outcome has been encouraging no doubt. Yet South Korea, which suffered far less of the technical problems faced by a country like the U.S. -- its size, sparsity of population, etc. --has reached about 87 percent penetration.
Comparatively, the US with 77 percent overall penetration may not be that bad; depending on whether you prefer to look at the glass being half empty or half full.
Still experts say that perhaps taking a leaf out of Finland's latest policy may be more helpful. In what no other nation has done before, Finland last week took a policy decision to make broadband Internet access a guaranteed legal right for its citizens.
According to a decree issued by the Finish Ministry of Transport and Communications, starting with 1 July 2010, a 1 Mbit Internet connection will be defined as a requirement of the Universal Service.
The decree states that by the end of 2009, the Finnish Communications Regulatory Authority will impose this universal service obligation on select telecom operators, that will have to provide access for all residential or business users, at a reasonable price.
Significantly the providers will be free to choose the technology themselves as long as average speed of downstream traffic remain at least 75 percent of the required speed in a 24 hour period. In a four hour measuring period that average speed must be at least 59 percent of the required speed.
Clearly the Finnish government is putting very high-speed Internet access at the forefront of its development strategy. According to Suvi Lindén, Finland's Minister of Communications, the country realized well in time that high speed access to everybody will improve people's quality of life, especially in the less populated areas, will boost business, enable electronic communications, and encourage online banking; all that a country needs to forge ahead in the cyber age.
This is amazing given that already the country is rated one of the highest in almost all global broadband rankings. Not only does Finland have the eighth highest number of subscribers per 100 inhabitants, according to a recent OECD survey, it has some of the most affordable services available as well, ranking in the top five in entry-level, medium-speed and high-speed connections.
Since the Finnish announcement, reportedly UK too, which like the US has just embarked upon a national broadband strategy called Digital Britain, is mulling on a similar legislation. And perhaps it is high time for U.S. too to follow the Finnish footsteps.
Although it would still not be easy to convince those 33 percent Americans that broadband is as relevant in life as say electricity. Yet making broadband a legal right could at least make them realize what they are missing, hope experts.
Meanwhile here are some interesting facts from the FCC status report;
1] Economics of providing broadband to the rural U.S. are challenging because of low linear density.
2] Among non-adopters, lack of relevance cited as main reason for not having broadband at home [50%]. But others are;
# Usability: too difficult, waste of time, too old, physically unable. [13%]# Price: price must fall, too expensive, no computer.[19%]# Availability: broadband not available. [17%]
3] Current barriers to adoption, according to FCC are;
# "Inclined, but skill challenged"-or- "Inclined, but device challenged."# "Resource-constrained" -or- "Access-constrained"# "Digitally isolated"# "Content with life offline"
Photo of an Internet Cafe in Helsinki, Finland by Amy Jiang. CC Attribution-Noncommercial-Share Alike 2.0 Generic

