The BBC online recently posted a fairly comprehensive (and interactive) article on current Internet traffic--the busiest portals, search engines, sites, etc.; reflecting traffic for the month of January 2010, as reported by Nielsen Company.
Here is a snapshot:
Search Engines/Portals
a) Google leads the pack - 7.35% of all users
b) MSN Windows Live/Bing - 5.71%
c) Yahoo! - 4.9%
d) AOL - 2.69%
e) Ask - 2.12%
No surprises there, unless you consider the not so very significant gap between MSN and Google (1.64 percentage points, which actually took me a little by surprise, I had expected Google to be WAY out in front).
Social Networks
a) Facebook - 4.6%
b) Twitter - 0.89%
c) Orkut - 0.60%
d) LinkedIn - 0.51%
e) Classmates Online - 0.47%
f) Meebo - 0.46%
I had suspected Twitter to be closing in on Facebook, but it's still a ratio of 1:5, FaceBook the 1,000-pound gorilla here.
Retail Sites
a) eBay - 2.56%
b) Amazon - 2.35%
c) Wal-Mart - 0.75%
d) Craigslist - 0.75%
e) Shopzilla - 0.53%
f) Target - 0.49%
g) Shopping.com - 0.47%
h) NexTag - 0.43%
i) Best Buy - 0.42%
j) Priceline Network - 0.40%
k) Free - 0.37%
l) Sears - 0.36%
eBay and Amazon jockeying for position, with eBay leading; not much of a surprise there.
Media Sites
a) Fox Interactive - 1.95%
b) Glam Media - 0.98%
c) CNN - 0.93%
d) CBS - 0.81%
e) BBC - 0.74%
f) ESPN - 0.56%
g) Comcast - 0.53%
h) Globo - 0.49%
i) Scripps - 0.49%
j) NY Times - 0.48%
k) Turner Sports - 0.44%
l) Comcast Entertainment - 0.44%
m) NBC Universal - 0.43%
n) RTL Network - 0.41%
o) Fox News - 0.38%
p) Reed Business - 0.37%
q) Tribune Newspapers - 0.36%
Biggest surprise here, for me, is that Guardian Online didn't make it on the list--in my opinion the best news site on the internet.
Overall
a) Google - 7.35%
b) MSN Windows Live/Bing - 5.71%
c) Yahoo! - 4.9%
Again, no surprise. If you don't have your site saved as a favorite, and if you don't know precisely, where you want to go, chances are that you will reach for a search engine/portal first.
It all stands to digital reason.
Leave a comment