GBTV's Digital Mission

I recently came across an amazing U.K. company: GBTV, presumably an acronym for Great Britain Television.

This site is dedicated to delivering high quality, high impact, and editorially driven content in the British Finance, Government, and Health Services Sectors.

All of their programs are available for free (although you need to register with them) and cover such topics as:

• Engaging communities through high-speed broadband - Interview with Richard Steel, President of Socitm. (Which would not play directly on my PC--perhaps because I'm in the U.S.--but which downloaded just fine for replay);
• Driving up recycling and energy efficiency - Paul Bettison, LGA Environment Board;
• Accelerating wind energy usage in the UK - Interview with Maria McCaffery; and
• Preventing data leaks in the public sector - Interview with David Stanley, Proofpoint.

The channel delivers a host of informative and timely information for the digital citizen who wants to stay informed about current issues, and seems to have added a workable fluff-filter (weeding out most but the essentials) as part of their approach.

GBTC recently launched their LocalGovTV channel as a web-cast vehicle for governors of public bodies, for council members and senior executives across all public sector organizations and is available free to an unlimited audience at anytime, at any location via the internet.

Other channels include: HealthExecTV, and eGovEuropeTV.

The areas of GBTC focus include:

• Charities
• Children's Services
• Climate Change
• Local Government
• Mobile Working

The site is growing in popularity (now sports 1.2 million hits a month), and for a good reason; and now provides the full spectrum of technical services spanning Internet-TV operations to live web casts and satellite broadcasts.

They produce programs ranging from full-length magazine-format programs to corporate profiles and case studies with the blend of editorial insight and production quality expected of national broadcasters.

A great effort, which I hope will meet with even greater success. And one that I'd like to see replicated on a broad scale here in the U.S.